Cookies
Mercedes-Benz uses cookies and similar technologies, such as HTML5 web storage and local shared objects (all referred to as ‘cookies’ below), to identify the preferences of users and optimize the design of its websites. They make navigation easier and increase the user-friendliness of a website.
Cookies are small files that are stored on your end device. They can be used to determine whether there has been any contact between our website and your end device in the past. Only the cookie on your end device is identified. Personal data can only be saved in cookies if you have given your consent or if it is essential for technical reasons, e.g. to enable a secure login.
By using our website, you consent to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being stored on your end device by setting your browser to Do not accept cookies. You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the instructions for your browser or end device. Further information about deactivating local shared objects can be found here:
Information about deactivating local shared objects
If you choose not to accept cookies it may result in a reduced availability of the services provided on our website.
We categorize cookies as follows:
Essential cookies (type 1)
These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.
Functional cookies (type 2)
TThese cookies enable us to improve the usability and performance of websites and to provide various features. Functional cookies can store language settings, for example.
Performance cookies (type 3)
These cookies collect information about how you use websites. For example, performance cookies help us to identify especially popular areas of our website. This allows us to adapt the content of our website more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data. Further details on how the information is collected and analyzed can be found in the section ‘Analysis of usage data’.
Third-party cookies (type 4)
These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content into our site, such as social plugins. Information about how we use social plugins can be found in the ‘Social plugins’ section of the privacy statement.
We use the following cookies on our website:
| Cookie name | Description | Cookie type |
|---|---|---|
| bandwidth | This cookie stores the bandwidth of your internet connection to optimize content delivery. | Type 1 |
| locale | This cookie stores the country code of the country from which you are accessing the website. This enables content to be shown in your language. | Type 1 |
| PHPSESSID | This cookie assigns an anonymized ID (session ID) to your device for the duration of your visit, enabling several related server inquiries to be bundled and allocated to a session. | Type 1 |
| c_disclaimer | This cookie indicates that you consent to the use of cookies on our website. It is installed when you close the ‘Use of cookies’ information layer. | Type 2 |
| search_suggest, search_term, search_nba_ref | These cookies store data relating to your search queries to improve your search results (e.g. the last search text entered or the last search suggestion) We would like to use your data to enable us to inform you about our products and services and, if applicable, to ask you about them. Protecting your privacy when processing personal data is very important to us and we take account of this in our business processes. | Type 2 |
| show_infobox | This cookie prevents the welcome sequence on our homepage from being displayed repeatedly. | Type 2 |
| s_cc, s_cpc, s_fid, s_fv, s_prop52, s_ria, s_resort, s_tracking_resort, s_sq, s_tracking_belt, s_vi, _ga, _gat | These cookies store information on the way in which visitors use our website, and thereby help us to continuously improve our website and adapt it to your interests. | Type 3 |
| psyma_participation | To improve our website we conduct regular online surveys about the quality of our pages and the information we offer. This cookie shows whether a user has accepted or rejected our invitation to participate in a survey. | Type 3 |
| ACTIVITY, GEUP, PREF, VISITOR_INFO1_LIVE, YSC, HSID, APISID, LOGIN_INFO, SID, SSID | These cookies are installed by YouTube and/or Google as soon as you play a video on the website. For more information about the type, the use, and the purpose of the cookies please click on the following link: http://www.google.com/intl/de/policies/privacy/. | Type 3 |
Analysis of usage data & interest-related information (retargeting) on Mercedes-Benz websites
We use Adobe Analytics products to identify visitor preferences and particularly popular areas of our internet presence. This allows us to adapt the content of our website more specifically to your needs and thereby improve what we offer you. To enable us to show you content relevant to your needs and interests on Mercedes-Benz websites from Mercedes-Benz AG, Mercedes-Benz Bank, Mercedes-Benz Accessories, and from authorized sales and service partners (collectively referred to as ‘Mercedes Benz websites’ below), we also employ retargeting technology. This uses cookies to store details of your interest in our products and services. These cookies are read when you visit a Mercedes-Benz website. The process is anonymized, i.e. you cannot be identified through retargeting.
If you do not wish Mercedes-Benz to collect, store, and analyze statistical data related to your visit, or you do not want to receive information relevant to your interests on Mercedes Benz websites you may object to the future use of your data at any time (opt-out).
For the technical implementation of your objection it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.